Simple scenic photography is paired with Art Deco titling set in Yasashii, and teamed with subheadings set in simpler yet still vintage-inspired Neutraface. The marketing artwork for romantic musical La La Land owes numerous debts to vintage poster design. Recreate the look with Maple, which has a bouncy, Saul Bass-inspired feel. For X-Men relative Logan, the designers have managed to create a fresh-feeling brand for the movie with a chunky, informal slab typeface.

It can be tricky for movie studios to create designs for spin-off characters that feel completely fresh and unique.

Futura is a failsafe choice for achieving the contemporary sc-fi look, but new movie Arrival uses a customized version of Gotham Light. Recent years have seen films like Gravity and The Martian resurrecting the sort of sans serif type styles made popular by seminal sci-fi flicks like Alien. Sci-fi movies need typography that’s as futuristic as the subject matter. Hacksaw Ridge uses a clean and discreet sans serif, Fette Engschrift D, which looks fantastic against dramatic action photography.

War movie posters often suit ultra-modern typefaces, which helps to make the story feel relevant and immediate to modern-day audiences. The typeface is custom, but you can recreate the Wild West look with Gunfighter Academy or Dead Saloon. New gritty Western The Salvation uses appropriately vintage-inspired type for its evocative, high-impact poster designs. If you recognize the font, that’s because it’s well-loved Adobe Caslon Pro Italic, which brings an elegant and bookish touch to the layouts. The artwork for acclaimed drama Loving uses photography cast in a dreamy, nostalgic light, teamed with romantic serif type. Sully‘s main title is set in elegant Sabon Roman, with supporting text in Gotham Light, which keeps the design looking clean and contemporary. Emotional dramas and thrillers suit the serious impact of a traditional serif.

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